Our Story

In 1996, Kandie Konomos began a household cleaning company named Herb ‘N Organics Cleaning. As a professional cleaner, however, her skin often reacted to the chemicals in the cleaning products and she developed contact dermatitus. After years of trying different “green” products, research and experience, Kandi began to develop her own safe, natural cleaning products to help with the dermatitus. She soon found that her own products worked just as well—if not better—than commercial cleaning agents. They also relieved her of contact dermatitis. These recipes are still the core of Truce products today.

During the same time, Kandie’s friend Diann Peart was finishing her PhD in Ecology and was becoming increasingly aware of the use of toxic chemicals in homes and gardens. The relationship between illnesses and chemical overload was glaringly clear. Cases of chemical sensitivies were on the rise, as were endocrine disorders—and they still are. Diann committed herself to educating local communities about these dangers and began working to establishing organic gardens in her neighborhood and on school grounds of Native American Reservations.

In 2007, Kandie gave Diann some of her own hand-made cleaning products as a birthday gift. The two realized they shared a vision of the home: a clean, toxin-free space that was safe for everyone in the family—even pets. In April of 2008, Truce (originally Herb ’N Organics) was officially born as they received their first sale at the Downtown Phoenix Public Market.

Our Values

Our world is saturated with chemicals. We didn’t choose this, it happened when we weren’t paying attention; to labels, to ingredients, to directions. We did notice that the outdoor air quality was declining, but we failed to recognize that our indoor air quality was deteriorating too.

Many of the chemicals that made their way into our homes arrived unannounced and uninvited. They came in household cleaning products, air fresheners, pesticides and cosmetics. They came in detergents, solvents, and hair sprays - their virtues and value extolled by the advertising agencies that told us we needed to have germ-free surfaces, a special cleaner for each room and hair that could survive in a wind tunnel.

That was then, this is now. Now we read labels and are making more and more healthy choices for our children, pets, and planet. And that’s where Truce comes in. When we began our company, we came together and defined the values that help us do what we do… and we’d like you to know what we value as we grow our company:


Health

We value the health of all families. We will continue to work in a manner that respects the health of the planet.


Integrity

We are honest and transparent with customers, vendors and suppliers. We will always make the best and safest products possible.


Wisdom

We continuously educate ourselves and work to encourage others to make sustainable choices for all families, communities, and the earth.


Service

We are committed to giving back to our local community and supporting organizations that prioritize the health and welfare of those in need.


Fun

Life is short, it's important to have fun!


Partners

Diann Peart, PhD
Partner, Principal & Visionary

Denis Leclerc, PhD
Partner, Chief Strategist

Kandie Konomos
Partner, Recipe Master

Adam Mann
Partner, Brand Director

 

Associates & Staff

Steve Tripoli
Marketing Strategy

Sheila Grant
Bookkeeping

Rick Berry
Legal

Sarah Roberts
Photography

Sandie Jones
Advisor

Pacer Udall
Legal

Steve Orlando
The Connector

Robin Afinowich
Brand Ambassador

Gregg Penrod
Print Expert

Michael Franov
Biz Web Expert

Brett Pedley
Brand Ambassador

Alicia Marseille
Mentor